The Dollar is Cooling, But This Euro is Killing Your Sales.
The Fed eases up: the dollar drops 10% in 2025. The euro climbs 9%, nearing 1.17 USD. Trump threatens 50% tariffs from July 9th. And you... you're still exporting as if Ohio were the center of the universe.
The problem isn't the euro. The problem is that too many European industrial SMEs are still acting as if the world ends at the United States, while Latin America, Asia, and Africa are importing European machinery, components, and agro-industrial products like never before. And you're still sending endless PDFs, waiting for trade shows, and dreaming of an American client who has already put up barriers.
The world is buying, yes! It's just not buying from you.
Latin America – Trump raises tariffs, you gain market share
- In 2024, LATAM imported 533M USD in industrial machinery from the EU (+40%).
- Chile buys 1,000M USD a year in European machinery and eliminates tariffs on 99.9% of it.
- Mexico and Colombia are eliminating barriers for machinery, agro-industry, and components under active FTAs.
- While Trump shouts "Make America Great Again," the only thing he's achieving is handing your clients to Mexico, Chile, Colombia, and Brazil.
Asia-Pacific – where they buy without fuss
- Japan: after its treaty with the EU, it eliminated tariffs on 99% of industrial goods; the European surplus in 2024 was €3 billion.
- India: The EU-India FTA will close in 2025 with a projected volume of €130 billion.
- Australia, New Zealand, Singapore: treaties in force, open flows worth billions in machinery, agri-food, and components.
- China: in 2024, it imported €213 billion, with over 50% in European machinery and vehicles.
Mercosur – the bloc you ignored
- The EU-Mercosur agreement eliminates 93% of industrial tariffs over 10 years.
- Estimated savings for European exporters: €4.5 billion annually.
- In 2024 alone, Argentina and Brazil purchased €56 billion in European goods.
And yet…
You're still waiting for the U.S. to buy from you while there are 194 other countries in the world. Many you haven't even heard of, and as an "industrial conqueror" — without ships, but with a decent catalog — you could rediscover them... and turn them into new customers.
The difference is that this time you're not going to conquer, but either arrive first, or definitively late.
What those who have already won are doing
- They publish prices by region and in multiple currencies.
- In their potential buyer's language.
- They auction stock, and rent out idle machinery.
- They close deals with real buyers.
- They operate locally, regionally, and globally, without asking anyone for permission.
The U.S. isn't the whole world, it's just one more market, and not necessarily the easiest one. If you still depend on trade shows, PDFs, and WhatsApp contacts, it's not the market that's slow. It's your channel. Probably your strategy.
At Pop Industrial, we don't promise buyers. What we do is give you the infrastructure to reach them with technology that eliminates friction, secure international payment methods, anti-fraud control, and anti-money laundering validation. Not just anyone gets in here. Here, business is done seriously.
You can:
- Upload what you sell, rent, or auction.
- Publish it in your language, so they understand it in theirs.
- Activate your industrial store.
