"Digital transformation" is the new "we're working on it"
"Chaos is not a threat: it's the only constant. And if you don’t know how to play with it, it will eat you alive."
The Mirage of Digitalization: Raw Facts
- 71% of Spanish SMEs remain at low levels of digital maturity according to ONTSI. They talk future but run on 2003 processes.
- Only 11% actually use AI — and most do it with free tools and no strategy, like testing ChatGPT to write emails.
- E-commerce accounts for just 9.6% of SME revenue in Spain, compared to 12.4% in the EU. We’re still selling like the internet is optional.
- Meanwhile, large enterprises have double the "digital health" of SMEs (34% vs. 21%). The gap is turning into a wall.
- Even with more than €3 billion injected into the Digital Kit program, thousands of SMEs are stuck with legacy software and Frankenstein processes.
Translation: “digital transformation” in many companies is just a nice excuse to keep running on smoke and mirrors.
The Uncomfortable Truth
It’s not that SMEs don’t know how to go digital. They confuse “digital” with “having more online forms.” Real transformation isn’t measured by PowerPoints or app logos — it’s about how much faster, leaner, and scalable your operation becomes.
And if your management team needs three meetings to approve a minor ERP change, sorry — you’re not “transforming,” you’re delaying the inevitable.
The Solution: Stop Talking and Start Operating
Real digital transformation isn’t a project with an end date — it’s a mindset shift toward operational efficiency. It’s not about layering on more disconnected software; it’s about integrating your commercial, financial, and logistics processes into one intelligent ecosystem. Pulpop was designed to be that ecosystem — allowing SMEs to not just digitize, but operate at global scale with tools once reserved for corporate giants.
